12/29/2023 0 Comments Zappos addidas sambaIt also reversed the tide of a trend cycle where shoes were getting chunkier and chunkier, forcing consumers to reconsider sleek 70s silhouettes from other brands.” Jian DeLeon, men’s fashion director at Nordstrom Jian DeLeon. People were joking about getting sick of Samba-fever in mid-2022, and now it’s the end of 2023 and it’s still the hottest sneaker silhouette. To start, it’s been an It-Shoe longer than any sneaker can usually retain that type of heat. “The Samba is a shoe that has defied the laws of physics in sneaker culture on a number of levels. Thom Bettridge, head of creative and content at SSENSE Thom Bettridge. We’ve loved seeing each and every interpretation, from football fans in stadiums to the most stylish figures in the world.” It’s a silhouette which lends itself to effortless style and carries a history which speaks for itself. It has been truly rewarding for us to see this most recent wave of love for the shoe. adidas didn’t actually name it – ‘Samba’ was the nickname by fans of the shoe, inspired by some fancy footwork on the soccer field in the 1960s. ![]() ![]() To see the evolution of the silhouette over the past decades while still retaining its key elements has been incredible to see and even led me to work on my own 8th Street Samba with Adidas and Clarks earlier this year.” Torben Schumacher, GM of Adidas Originals, Basketball and Partnerships at Adidas Torben Schumacher. ![]() “The Samba is one of my favorite silhouettes and, in my opinion, one of the most influential sneakers of all time. Ronnie Fieg, founder, creative director and CEO of Kith Ronnie Fieg. Moreover, Adidas continues to use the Samba as a canvas for today’s tastemakers, resulting in highly sought- after collaborations with each release.” No matter how you identify as a sneakerhead, the Samba can have a place in your wardrobe because of its ability to balance function and swag. “The Adidas Samba is celebrated because its timeless and minimalistic style serves nearly any sneaker occasion. Great job, thank you, and more to come.” Mary Dillon, president and CEO of Foot Locker Inc. A big thank you to our Originals team who has been able to heat up the whole terrace/T-toe category. The Samba is an icon that we at Adidas are very proud of. “It is so cool to see that a shoe that I used to play indoor soccer with in the ’80s is now the Shoe of the Year in 2023. Bjørn Gulden, CEO of Adidas AG Bjørn Gulden. Here, company executives, retail partners and friends of the brand explain why the shoe has been such a hit. They’ve been seen wearing the style in unexpected ways - such as with mini dresses, long skirts and suiting - seemingly leading fashion fans to continue to adopt another TikTok trend, the “wrong shoe theory.” Famous fans of the look include Kendall Jenner, Gigi Hadid, Jacob Elordi, Timothée Chalamet and Hailey Bieber, among others. The Samba also gained a loyal following of celebrities. On TikTok, #adidassamba has over 832 million views, while #samba has been used 7.7 million times on Instagram. After that, I started tweeting about Sambas all the time.The shoe has certainly taken over social media this year. Until the Cute Boy on the plane, who was actually not a Cute Boy because of the aforementioned eyewear situation. Sambas are so ubiquitous, I simply stopped noticing them. It's not like they went away - I think it's actually the opposite. They had abandoned (or maybe never even been interested in) sports, and picked up Strats because The Strokes had changed their lives and sometimes they wore Converse high-tops, but sometimes they wanted to be just a little different and wear Sambas while playing Saddle Creek covers.Īnd then, I forgot about them, them being Sambas. Sambas looked so much nicer than the grubby Reeboks and clunky Nikes that seemed to otherwise dominate the closets of prepubescent boys in the mid-'90s.īy high school, the Cute Boys in Sambas were Cute Boys in Bands. I remember liking the simple design, the white stripes on black leather, the contrast gum rubber sole. Not a coincidence!) Thighs! Sambas! Photo: Stanley Chou/Getty Images (Soccer: forever and always a Cute Boy sport. ![]() There were so many kids' leagues when I was growing up, and so many Sambas. Louis, where I grew up, is a big indoor soccer city thanks its professional team, the Ambush. The Samba was originally conceived as a playing-soccer-when-it's-icy-out shoe in 1950, and now it's primarily an indoor soccer shoe. Back then, Cute Boys wore Sambas with bright nylon Umbro shorts because they had been introduced to Sambas while playing soccer. I first became aware of Cute Boys in Sambas when I was in elementary school. You THINK the guy on your flight is cute because he's wearing Sambas but then you see he is also wearing sunglasses inside at nightĪnd ever since, I have not been able to stop thinking about this damn shoe.
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